Let's Start with a Why...Why Influencer Marketing?

As we have discussed in one of our previous posts, People influence people.

Credits: AZ Quotes

And today, almost every consumer of yours is on social media which amplifies the “Word of mouth” marketing to a global extent.

Combining the two, i.e.,

1. People give attention to brand’s message if it comes from a trusted source and,
2. Social media took “Word of mouth” to a global extent.

We get the fusion in a term called “Social media Influencer.”

Hence, People are more likely to buy your brand via social media influencer because it came from a trusted reference.

The ROI of Influencer Marketing:

According to a study performed by Tomson, “Businesses are making $6.50 for every $1 spent on influencer marketing.”

The same survey also shows, Influencer Marketing is the Fastest growing customer acquisition method.

Credits: Tomoson

Another Survey from Jay Baer‘s Convince and convert suggests,

Influencer Marketing generates as much as 11X banner ad ROI.

Hence, If we look regarding the “Return on Investment,” Influencer marketing is good.

The Benefits of Social media influencers over Ads:

The following video from YouTube shows the benefits of using Influencer marketing vs. Ads

Source to video

The takeaway from the video:

1. Ads use Algorithm and Influencers use community.
2. People Block ads, but the same thing rarely happens with influencers.
3. Ads disappear after we stop paying, while influencer content remains forever.
4. The CPC and CPM of Influencer marketing vs. Facebook ads are almost same, or Influencers costs less.

Hence, Due to the community trust, longevity, and Price difference Influencers beat any Display Ads.

Reasons Why social media influencers are important:

1. 74% of consumers rely on social media to influence their purchasing decision.
2. Widens the Audience with quality customers.
3. Helps to build the network.
4. Helps build credibility.

To know more on above points. Visit here.

Source: social media influencers